Free Cutting Edge Marketing Analytics Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)

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Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics Online Press Release Distribution Service PRWeb John Jantsch founder of Duct Tape Marketing is known as the Worlds Most Practical Small Business Expert for consistently delivering real-world proven small Alibaba's Jack Ma Issues Dire Warning That AI Could Steal While Elon Musk is running around cautioning the world about the real danger of Skynet-style warrior robots Jack Ma would like you to consider another possible Business Technology News and Commentary - InformationWeek Every now and then an organization should do a bit of spring cleaning to keep its analytics team focused on the initiatives that actually help to achieve company goals Today's Stock Market News and Analysis - Nasdaqcom Get the latest news and analysis in the stock market today including national and world stock market news business news financial news and more March Was Hot - Gizmodo In the past 137 years theres only been one March hotter than March 2017 and it was March 2016 Thats according to the latest iteration of NASAs global Anabolic steroid - Wikipedia Most steroid users are not athletes Between 1 million and 3 million people (1% of the population) are thought to have misused AAS in the United States Studies in When It Comes to Heartbreak Placebos Are the Best Medicine As Neil Sedaka once harmonized for all the boppin kids breaking up is hard to do If only he knew about this new study It suggests you can bounce back fro a Archives - Phillycom Archives and past articles from the Philadelphia Inquirer Philadelphia Daily News and Phillycom InformationWeek News Connects The Business Technology InformationWeekcom: News analysis and research for business technology professionals plus peer-to-peer knowledge sharing Engage with our community Resources Aruba a Hewlett Packard Enterprise company Karthik Krishnan Head of PLM for Arubas Security Analytics chats with Justin from Aetna about how the Niara solution is helping Aetna to identify anomalies or
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